MTV Sex International Campaign:
Creative ditectors of MTV International asked every MTV On-Air department in each region to submit abot 50 photos
od different themes (sport, nature, fashion, sleep, medicine, traveling, sex etc). After that themes were intermixed and
distributed back to departments. As a result Russia got `Traveling` and Korea got `Sex`. Koreans made the decision not to participate
with such a theme, So `Sex` went to Russia, We didn`t mind to start in this direction.
Look what we did with a couple of photos.
Art director: Gleb Orlov
Designer: Anton Sakara
Sound: Mewark